If an old lady with her walking stick, suddenly appeared right in the middle of the lane in which you were casually cruising along, and nonchalantly greeted you with a friendly smile and a wave of her hand, we’re pretty sure that you’d respond…by hitting the brakes, or by swerving way out.
We think it’s safe to say that you would not have responded to the old lady’s friendly smile and wave, but rather that you would have responded to the situation. Correct?
That’s the exact purpose of Responsive Web Design.
Websites that have been designed with Responsive Web Design correctly respond to the different display capabilities of different devices, just as you would have correctly responded to the situation in the scenario with the old lady in the middle of the road.
With technology continuously evolving at accelerating speed, the Web and other forms of digital networks have become easily accessible through a vast variety of devices. When the second generation of mobile phones hit the market in the early 90’s, very few would have thought that, by today, mobile phones would not only be used for telephony, but also to surf the internet and do so much more.
The different devices, through which the internet can be accessed, have different display capabilities. Such different display capabilities create different “viewing environments” in which digital content can be displayed.
You might have noticed that when you visit certain sites, the device you use struggle to display all of the images on the site. Or images and text-boxes overlap each other, or you have to scroll up-and-down or from side-to-side to be able to properly view the content of the site.
One of the reasons therefore is that the display capabilities of the device you use have been set, or designed, to display only certain layouts, formats or only certain image sizes etc.
Websites using RWD don’t just open when their links are clicked on, they actually respond to different viewing environments, by adapting the layout of the website to each different viewing environment.
Responsive Web Design aims at crafting websites to provide an optimal viewing experience across a wide range of devices. This means easy reading and navigation, with a minimum of resizing, panning and scrolling. Websites designed with RWD typically have larger text, easy-to-click links, as well as the ability to resize in order to fit whatever screen they’re viewed on.
With approximately 60% of online traffic coming from mobile devices, it’s no wonder that Google, one of the Web’s greatest search engines, has made such a major update to its mobile search algorithm. This update changes the order in which websites are ranked when users search for something from their mobile device.
The algorithm favours mobile-friendly websites and rank them higher in search results. Websites that are not mobile-friendly will get demoted.
Needless to say, mobile-friendly sites are designed with Responsive Web Design.
Instead of letting your website be demoted to the lower ranks in search results, rather respond to market demand by having the experts at Stealth Media LTD upgrade your site with Responsive Web Design.
Let’s make your website mobile-friendly and give your site’s visitors an optimal viewing experience.